PoshMums says...

Our favouraite soothing nipple cream; Medela PureLan is just devine. Use it to sooth over-worked, tired and tender nipples to great effect.

N.B: If you express your breast milk regularly and feel this is the cause of your sore nipples, we recomend investigating one of the Larger size Breastshield options that are available from Medela. This one simple change can alleviate all the discomfort chaffing and chore that expressing with sore nipples can present. Options over standard are available to go down one size and up three sizes so no matter what size your nipples there should be a solution for YOU!

When suffering nipple chaffing or experiencing cracked nipples, sore and flaky skin around the areola and nipple it's fine to gently massage in a small bead of PureLan nipple cream a couple times a day (or more often if you feel it is necessary). We also recomend letting the air get to your nipples if and or whenever this is possible. If the problem continues, worsens, and or the nipples begin show signs of bleeding other than from temporarily dry / cracked skin, always consult with your G.P.

N.B: Any residue is not dangerous for baby as it is designed to be completely safe.